…and keeping with today’s banking theme (the result of excellent online media planning)…
We’re loving Crédit Agricole’s Green Banking campaign - not just because of the CGI enriched depiction of Doom’s Day - Sir Sean is, of course, just too-cool for school.
Created by advertising agency ASAP (Aubert Storch Associés Partenaires), the campaign - aiming to develop the Crédit Agricole brand beyond France - includes television, online and press marketing, targeting pan-European outlets, like the FT and CNN, to reach opinion leaders of world economics and finance.
Just imagine how many more iPhones Jobs would sell if he looked half as good as the true James Bond does in black!
AOL Previews New Brand Identity for Its Future as an Independent Content-Driven Company
NEW YORK - (Business Wire) AOL today previewed its new brand identity for its future as an independent company committed to creating the world’s most simple and stimulating content and online experiences.
The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled on December 10, when AOL common stock begins trading on the New York Stock Exchange.
“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people - employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL.
AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop a brand identity that speaks to the company’s future. The identity itself is a platform for expression and creativity reflecting the content, products and services which AOL offers. Some of the world’s best creative artists, including Universal Everything, GHAVA and Dylan Griffin created art and animations for the brand.
“Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product. AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, this required the new brand identity to be open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational. We’re delighted to have worked so closely with the AOL leadership team to create something bold and exciting that sets AOL apart,” said Karl Heiselman, CEO of Wolff Olins.
Dynamobel: [We] are the only European manufacturer capable of providing our own, distinctive, integral response to the entire set of office components (partitions, floors, ceilings, chairs and furniture).
We really like the animated intro - very clean and visually, very rich.
Still growling? A new, modernised identity for New York Public Library...
YouTube: “The evolution of The New York Public Library’s new logo - with designers’ video responses below.”
“For the first time in at least a quarter century, the New York Public Library has unveiled a new logo, this one designed to work both online and in print. Consisting of a profile of a lion inside a circle, it sheds the fussy detail of the old one. Instead, it uses bold, simple lines that evoke the style of stained-glass windows, woodcuts, or old printers’ marks” — A New Look for the Public Library’s Lion Logo, New York Times
Above: Sketches drawn by NYPL staff during the conceptual development of the new identity.
This is the bottle that I designed for Evian and it’s full of all the colors that I use every day and they’re very full of energy and fun. Life is about living young, being youthful, and enjoying yourself every day because every day is important
“Stick this label on a stack of Mankiw textbooks at your campus bookstore…
For over a decade, Gregory Mankiw’s Principles of Economics has been the best-selling economics textbook in the world. Mankiw was one of the chief architects of our current financial disaster.”
We’re loving Crédit Agricole’s Green Banking campaign - not just because of the CGI enriched depiction of Doom’s Day - Sir Sean is, of course, just too-cool for school.
NEW YORK - (Business Wire) 
