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Stake•hold•er
noun
- a person who has an interest in the success of an organisation, product or service.
Posted 1 day ago
by whatsthebeef
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noun
Posted 1 day ago
by whatsthebeef
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Posted 1 day ago
by whatsthebeef
1 Notes
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Before the global crisis, in order to differentiate from overly saturated competitive markets, global corporations worked hard to identify their ‘unique positioning’ in the big-wide-world.
Focused on becoming category leaders, or ‘the next big thing’, many organisations invested heavily in trying to identify unique personality attributes (e.g. being bold, fun, dynamic, progressive, etc) but left little time, or consideration, towards maintaining focus on the necessary, basic fundamental principles needed to run a business ethically and responsibly.
These basics, or prerequisites if you will, e.g. trust, pride, honesty, transparency, ethics, prudence etc., appear to have been relegated to the lower tier of the sub-conscious — resulting in their being continually overlooked or massively taken for granted. For the majority of us we made a mistake too, assuming these basic values were inherent in all the brands we invested in.
As markets and countries around the world still recover, ‘brand prerequisites’ once again returned as an essential key message. ‘Ethical business practice’ was written back in to every CEO’s speech and contained within the boilerplate of almost every press release distributed.
For tomorrow’s company, being bold, fun and adventurous is meaningless without integrity, honesty and moral values being equally considered. Brand values — whether they belong to a product of an institution — are really no different to the values of a person. As such, should be respected accordingly.
Take yesterday for example: Were we really surprised to read about the lawsuits and actions following Facebook’s IPO? A young company, with an infamous 28 year old CEO, that has been the subject of multi-million dollar recriminations since its ‘dorm room days’.
Whilst Facebook is a benchmark, and an incredibly exciting and innovative product, let’s not forget this company has grown rapidly to become the custodian of more personal information than any other database held on the planet.
Facebook may have rewritten how we connect with our friends and family, and continues to reshape the advertising model but, our fascination with Facebook’s exciting but unknown future, shouldn’t let it’s ability to shrug its hoodie-clothed shoulders and ‘pay-off its past’, nor empower it in to thinking it can rewrite corporate governance.
Don’t get me wrong, I love Facebook. But as ‘convenience’ and ‘accessibility’ grow stronger, fast becoming the digital platform’s ‘qualifying attributes’, in the long-run, I am a little fearful that we may be giving up more than we may realise.
Unlike me, if you’re not scared by this, at least evolve to a much higher level of cautiousness, increase your diligence and prepare for whatever is around the next digital corner. [DD]
Posted 2 days ago
by whatsthebeef
“The well-known photographer Indrani has joined forces with Project Nanhi Kali and the innovative ad agency StrawberryFrog to create The Girl Epidemic. The trailer-style video uses jarring footage of a social reality in which girls are treated as an infectious disease. Sold into marriage or forced into child labor and sexual slavery, the video aims to raise awareness of the horrific conditions of girls” — The HuffPost, 17 May 2012
Fact or fiction? I received an out-of-the-blue tweet this morning from Scott Goodson, CEO of Strawberry Frog. It wasn’t until I returned home tonight that I clicked the link. Whoa!
Follow the HuffPost link above to find out more about the campaign.
(Thanks Scott).
(Source: thegirlepidemic.com)
Posted 3 days ago
by whatsthebeef
If you didn’t know how old you are how old do you think you would be?
Posted 5 days ago
by whatsthebeef
via infoneer-pulse
184 Notes
When people realize they’re being listened to, they tell you things.
Posted 5 days ago
by whatsthebeef
But it is through those ambiguous, awkward moments that people truly get to know one another. It is by interpreting facial expressions, tones of voice, and half-finished sentences that we figure each other out, and become sympathetic to others’ points of view.
Posted 1 week ago
by whatsthebeef
“A time-lapse of Planet Earth, created from images produced by the geostationary Electro-L Weather Satellite. The images were obtained beginning on May 14th, and end on May 20th. The images are the largest whole disk images of our planet, each image is 121 megapixels, and the resolution is 1 kilometer per pixel. They are taken every half hour, and have been interpolated (smoothed) to create this video. The images are taken in four different wavelengths of light, three visible, and one infrared. The infrared light is reflected by forests and vegetation, which appear orange in these images.”
Images Copyright NTs OMZ. Videos Copyright James Drake
See more Electro-L movies and full-size images at http://Planet—Earth.ca/
Zoom in here: http://gigapan.com/gigapans/103187
Posted 1 month ago
by whatsthebeef
Why a cigarette brand ban on packaging may ultimately prove to be counterproductive in the UK’s long-term health warning campaign… (via @jonathangabay)
Posted 1 month ago
by whatsthebeef
via fastcompany
53 Notes
Reblogged fastcompany:
Berg Explores The Future Of Touchable Movies
We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end—and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become. In a project for Bonnier and Mag+, which I’ve dubbed “cinema glass,” he turns a movie into a swipeable, interactive entity on a tablet. And I don’t just mean that you can pause it or fast forward in some clever way. I mean, 2-D frames combine to become something that feels different than anything we’ve seen before.
Posted 1 month ago
by whatsthebeef
via gregmelander
16 Notes
Advertising is the price companies pay for being unoriginal.
Posted 1 month ago
by whatsthebeef
1 Notes
To the man who only has a hammer in the toolkit, every problem looks like a nail.
Posted 1 month ago
by whatsthebeef
via thedailywhat
559 Notes
Reblogged thedailywhat:
Google Glasses Hack of the Day:
Will Powell, an augmented reality developer in the U.K., has beat Google at the future. His version of Google’s glasses is hacked together from Vuzix glasses, HD webcams, and a mic headset powered by a custom-coded Adobe Air app and Dragon voice recognition software. Translation? He built them himself using existing technology and duct tape.
A statement at the end of the video silences naysayers: “All video is recorded in real time and is undoctored.”
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