Notes

RFID Bracelet Brings Facebook To The Real World

Visitors at the Coca Cola Village Amusement Park in Israel got a taste of Facebook in the real world when they were handed RFID-enabled Facebook bracelets. These bracelets allowed people to login into their Facebook accounts and then “like” the various attractions and recreational activities in the amusement park that would show up on their Facebook profiles. And since “tagging” is a big feature in Facebook, all the visitors had to do was flash their bracelets when the resident photographer takes their photo which would auto-tag them in the uploaded image on Facebook.
Watch a video about the project here.
via PSFK and The Daily What 
Source: Christian Paul Stobbe
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RFID Bracelet Brings Facebook To The Real World

Visitors at the Coca Cola Village Amusement Park in Israel got a taste of Facebook in the real world when they were handed RFID-enabled Facebook bracelets. These bracelets allowed people to login into their Facebook accounts and then “like” the various attractions and recreational activities in the amusement park that would show up on their Facebook profiles. And since “tagging” is a big feature in Facebook, all the visitors had to do was flash their bracelets when the resident photographer takes their photo which would auto-tag them in the uploaded image on Facebook.

Watch a video about the project here.

via PSFK and The Daily What

Source: Christian Paul Stobbe

29 Notes

Reblogged ampersandampersand:

Neubau Grotesk

Reblogged ampersandampersand:

Neubau Grotesk

Notes

Brand management to protect brand equity: A conceptual model

Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported financial value that strong brands fetch when traded in the mergers and acquisitions markets. However, while much attention is paid to conceptualising brand equity, less is paid to how brands should be managed and delivered in order to create and safeguard brand equity. In this article we develop a conceptual model of corporate brand management for creating and safeguarding brand equity. We argue that while legal protection of the brand is important, by itself it is insufficient to protect brand equity in the long term. We suggest that brand management ought to play an important role in safeguarding brand equity and propose a three-stage conceptual model for building and sustaining brand equity comprising: (1) adopting a brand- orientation mindset, (2) developing internal branding capabilities, and (3) consistent delivery of the brand. We put forward propositions, which, taken together, form a theory of brand management for building and safeguarding brand equity. We illustrate the theory using 14 cases of award-winning service companies. Their use serves as a demonstration of how our model applies to brand management practice.

34 Notes

Reblogged kateoplis:

huffingtonpost:

Congrats to Tumblr hitting 1 billion posts! Here are some of our favorite Tumblrs to follow. Plus you can suggest your favorites…

Their favorites include: John Mayer, Joseph-Gordon Levitt, Newsweek, Donald Glover, New Yorker, F*ck Yeah Kitties, Unofficial National Geographic, Garfield Minus Garfield.
Because clearly, these “unique” folks, need promotion. 
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Reblogged kateoplis:

huffingtonpost:

Congrats to Tumblr hitting 1 billion posts! Here are some of our favorite Tumblrs to follow. Plus you can suggest your favorites…

Their favorites include: John Mayer, Joseph-Gordon Levitt, Newsweek, Donald Glover, New Yorker, F*ck Yeah Kitties, Unofficial National Geographic, Garfield Minus Garfield.

Because clearly, these “unique” folks, need promotion. 

1 Notes

Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs

Polishing your self-image with counterfeit goods may lead to lying, cheating and cynicism

Source: RT @BRITEconf: Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs [SciAm] http://bit.ly/937ZYp

Notes

I’m at “W Doha Hotel” (Doha, Qatar) http://foursquare.com/venue/802843 Zoom Image

I’m at “W Doha Hotel” (Doha, Qatar) 
http://foursquare.com/venue/802843

Notes

Revisiting: “A Model of Brand”
Download PDF

Revisiting: “A Model of Brand”

Download PDF

Notes

Opening Credits: How To Make It In America

Track: ‘I Need A Dollar’ By Aloe Blacc

341 Notes

Reblogged thedailywhat:

Street Art of the Day: A bike lane running across Portland’s N. Williams Ave has been transformed into an IRL Mario Kart track by a fun-loving Stumphead who adorned it with the game’s signature bananas, mushrooms, and stars.

[videosift.]

3185 Notes

Reblogged thedailywhat:

Moleskine-Like Cell Phone Case of the Day: “The Little Black Book” from Pad&Quill.
iPhone4 and iPhone 3GS cases available now. iPod Touch (2nd, 3rd, and 4th generation) cases coming in September.
[designboom.]

Reblogged thedailywhat:

Moleskine-Like Cell Phone Case of the Day:The Little Black Book” from Pad&Quill.

iPhone4 and iPhone 3GS cases available now. iPod Touch (2nd, 3rd, and 4th generation) cases coming in September.

[designboom.]

100 Notes

Reblogged susanbeebe:

harryh:

startupquote:

Forget about your competitors, just focus on your customers.
- Jack Ma


This never gets old! great advice

Reblogged susanbeebe:

harryh:

startupquote:

Forget about your competitors, just focus on your customers.

- Jack Ma

This never gets old! great advice

2 Notes

Reblogged: crosscontinue

New Work: Fifteen Central Park West | New at Pentagram | Pentagram
Vanity Fair calls it the most successful apartment building in the history of the world. Pentagram created the identity and print promotional campaign for Fifteen Central Park West, the new luxury apartment building developed by Zeckendorf and designed by Robert A.M. Stern. Michael Bierut designed the identity and print promotion and Michael Gericke designed the signage and environmental graphics for the building and its sales center. The renderings and website were created by dbox.

Source: New Work: Fifteen Central Park West by Pentagram

Reblogged: crosscontinue

New Work: Fifteen Central Park West | New at Pentagram | Pentagram

Vanity Fair calls it the most successful apartment building in the history of the world. Pentagram created the identity and print promotional campaign for Fifteen Central Park West, the new luxury apartment building developed by Zeckendorf and designed by Robert A.M. Stern. Michael Bierut designed the identity and print promotion and Michael Gericke designed the signage and environmental graphics for the building and its sales center. The renderings and website were created by dbox.

Source: New Work: Fifteen Central Park West by Pentagram

1 Notes

A More Royal Royal Opera House (via @ucllc) 

The new identity has been designed by London-based SomeOne, who worked with master engraver Christopher Wormell to update the crest. 
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A More Royal Royal Opera House (via @ucllc

The new identity has been designed by London-based SomeOne, who worked with master engraver Christopher Wormell to update the crest. 

Notes

Notes

Companies start to make a pitch with Islam in mind

“Islamic marketing,” some experts say, is the next wave in branding, and now, as the holy month of Ramadan begins, activity is surging.

Source: Advertisers Seek to Speak to Muslim ConsumersIHT, Technology and Media Zoom Image

Companies start to make a pitch with Islam in mind

“Islamic marketing,” some experts say, is the next wave in branding, and now, as the holy month of Ramadan begins, activity is surging.

Source: 
Advertisers Seek to Speak to Muslim Consumers
IHT, Technology and Media

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