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“Stick this label on a stack of Mankiw textbooks at your campus bookstore…
For over a decade, Gregory Mankiw’s Principles of Economics has been the best-selling economics textbook in the world. Mankiw was one of the chief architects of our current financial disaster.”
Source: www.adbusters.com
Reblogged: breathebranding:
Source: Tony Spaeth / Identityworks.com
“Designed by MetaDesign, the new logo puts Dresdner’s green delta into Commerzbank yellow, and converts its solid graphic form into a soft 3D moebius ribbon. The wordmark letterforms are redrawn, eliminating stroke-weight variations…”
Again, through Identityworks: “Commerzbank has graciously provided a three-minute film on the making of the logo, an unusual degree of recognition of design and designers.”
Thanks, Tony.
Reblogged: Japanese firm D-Barcode have redesigned hundreds of barcodes for use on products in their native country. Through their creative approach to design, they have come up with barcodes resembling everything, from aprons to skyscrapers and castles. The best thing about these barcodes is that they actually work! They can be seen in groceries all over Japan. (Link)
Source: 12 Coolest Barcode Artworks
“What’s more important… the product or company branding? In the beginning stages, the product or service will make the company famous, and possibly give that company a recognizable world wide logo. On the flip side, once that company is massively successful and is a globally recognized brand, anything they throw out to the public will be quickly noticed and expected to be of high quality.
A few months ago I wrote about The Art of Company Logos and Branding.On a related topic, GraphicDesignBlog wrote a post on recent logo redesigns for 2009. Once again, just like in my previous article, there are several big names and well known companies playing around with their logos.
Good to Worse: Out of the 25 companies listed, MasterCard has one of the most drastic redesigns. Everyone is familiar with the simple red and yellow logo for MasterCard, but have gone for a fancy new design to express their world wide presence. Personally, I [Zac Johnson] prefer their original logo.”
Do you?
Anyway, here is a link through to the full list of 25 redesigned brand identities introduced this year. The list is quite an eclectic mix of entertainment, consumer and institutional - hopefully not in any particular order.
