February 2012
5 posts
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Given Facebook’s size and popularity — the social network has over...
– Facebook goes public with $5 billion IPO
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January 2012
13 posts
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The Most Valuable U.S Retail Brands of 2010
Reblogged hashdoc:
This presentation explains why strong brands are stronger, it also provides you with the profiles of the top 50 brands.
Source: Interbrand Design Forum
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McDonald's Twitter Campaign Goes Horribly Wrong... →
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My response: "10 Mistakes Brands make on Facebook...
Undeniably, social media, Facebook included, has reshaped how we connect with our audience.
Whilst incredibly powerful and exciting, it’s important to remember, social media plays but a part within a wider brand communications touch-point strategy. Whilst the potential benefits and rewards are attractive, strategising social media’s role and purpose within your business, if it is...
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Consumers Don’t Like Shopping Via Branded Apps →
Reblogged horaciogaray:
Companies have long felt the pressure to develop apps for customers carrying tablets and smartphones, but according to a new study consumers show a greater preference — by up to 20 times — for browsing the Web to shop rather than using branded apps.
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The industry as a whole hasn’t come around to realizing how big mobile is just...
– Dave Morin, CEO and co-founder of Path
519. The best way to ruin an apology is with an...
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December 2011
13 posts
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Obviously, and regrettably, client/consultant wires got remarkably crossed, and...
– Tony Spaeth / Identity Works on HP’s disavowal of Moving Brands’s new HP monogram announcement.
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Sources of Intangible Value:
Brand: Brands, trademarks, customer goodwill,...
– Source: Why Trust Matters More Than Ever for Brands by @deepaprahalad (Harvard Business Review) http://blogs.hbr.org/cs/2011/12/why_trust_matters_more_than_ev.html
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November 2011
9 posts
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If somebody says: “That’s impossible.”
You should understand...
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How to Become a Design Genius: Take Time Off. Lots... →
October 2011
9 posts
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There is no passion to be found playing small – in settling for a life that is...
– Nelson Mandela
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7 Things Michael Bierut Loves About Design →
Reblogged thoughtyoushouldseethis:
Pentagram partner, Michael Bierut closed the first day of Design at Scale, and did so with mastery and aplomb. He laid out the cliches of what designers supposedly like… and then neatly shot down each one, with a series of things he actually loves.
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It’s not hard to make decisions when you know what your values are.
– Anon.
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How to Build and Keep Your Brand Strong
Reblogged digitalspark:
· Compelling Value Propositions
· High quality Customer Experiences
· Reputation for excellence … delivery on promises
· Unique / distinct positioning and imaging concepts
· Strong communications program
· Add partnerships and strategic alliances
· Intense customer focus
· First and early mover technology advantage
· ...
September 2011
12 posts
6 tags
In an experiment I describe in my new book, Brandwashed, 200 people were asked...
– ‘Facebook’s 880 Pages About You!’ by Martin Lindstrom http://flpbd.it/GucO