December 2007
23 posts
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“I’m always thinking about creating. My future starts when I wake up every...”
– Miles Davis
November 2007
26 posts
Happy...Opps don't mention Christmas you might... →
There are two separate discussions here. Firstly, the fear of upset that the British media thrives on, which is fast becoming a weak national trait. Secondly, going out for a pizza and sitting next to a Christmas Tree before the clocks go back.
Is Your Referral Networking Working? →
“Contrary to what you may think, the referral process is not difficult to measure.”
“New website coming soon.”
– www.pollenlondon.com
10 Cheap Ways to Build Your Brand -... →
Senior Marketers Go for Godin, Have Had Their Fill... →
“Seth Godin is their top marketing guru, followed at No. 2 by Apple’s Steve Jobs, whose iPhone and iPod success seems to have pushed the entrepreneur and CEO to near the top of the marketing heap. A mix of typical marketing experts and more-business-oriented execs rounded out the top 10, in order: Peter Drucker, Warren Buffet, David Aaker, Tom Peters, Jim Collins, Jack Welch, Malcolm...
Australia world's top brand (again). →
Building a brand through design, Lea Alcantara
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“First, make yourself a reputation for being a creative genius. Second, surround...”
– David Ogilvy
Web 3.0: Weapons of mass interruption
Marketing and branding is a continuous battle between good and evil, with unsuccessful me-too brands playing the part of the evil—scrapping with each other, continually blanketing the entire kingdom with inconsistent messages, reacting to whatever is currently hot as per yesterday’s copy of Metro. Nasty little buggers.
In this fable, I like to think of well executed, consistent,...
Tesco: Fresh and Easy
Designed by Deutsch, LA the new identity for Tesco’s US chain ‘Fresh and Easy Neighborhood Market’. However, it’s not quite as fresh as it should be. Here are IK’s thoughts:
“The name, well kind of familiar. Perhaps this isn’t a problem with Wholefoods taking over fresh & Wild, but it still feels like a ‘me too’ name. The identity...
“I have learned that any fool can write a bad ad, but that it takes a genius to...”
– Leo Burnett
The 25 Most Baffling Toys From Around the World →
“When everybody zigs, zag.”
– Marty Neumeier
zefank on Hollywood Writers Strike
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“Apple iPhone is too expensive say UK consumers”
Source: Brand Republic
Are we really that surprised?
Personally, if it wasn’t for the fact that I picked one up on the cheap (c/o 2:1 USD to GBPs), and tinkled for a few minutes on the web to discover how to unlock it, I very much doubt I would have bothered. I certainly wouldn’t have pitched a tent outside Carphone Warehouse, with all the other truants, to get one.
Having read...
Pentagram NY's Paula Scher talks about country...
Becoming quite a fan of Monocle magazine’s website.
Click here to watch an insightful interview between Pentagram’s Paula Scher and Tyler Brûlé (of Wallpaper* fame) about reinvigorating ‘brand America’.
Paula’s pride of NYC certainly shines through, justifying her choice of ‘electing’ the Statue of Liberty over the ‘protected’ American...
“If you want creative workers, give them enough time to play.”
– John Cleese
“The Beef” is now on tumblr.”
– Wordpress Archive.
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So, what is "The Beef?"
The Beef is just a depository - a place where I bookmark news stories, imagery and occasional rants. Nothing more. Nothing less. By day, I am a corporate brand and identity consultant who has had the privilege of working in London, New York, and now Dubai. My contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for...
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