January 2008
34 posts
Transport for London: Together for London →
Client: Transport For London
Agency: M & C Saatchi, London
Director: Mike Figgis
Production Company: Independent Media
Shame it is not a series. The night bus version would be gory!
Are You Just a Service or a Brand? - Advertising... →
“…but most, they felt, were just “stations” that didn’t exactly connect with them.”
3 tags
Engagement baby!
There is nothing new here, however this particular diagram is really helping us to explain the importance of having a brand strategy — which, from the outset, can provide a map to guide all future marketing and sales as well as providing clarity, context and inspiration to employees.
Stakeholder engagement baby!
It's not quite so easy, is it?
To help us get to where we want to be, as professionals and as a business, we recently decided to put our money where our mouth was — something that so many creative agencies, especially in London, don’t do. We enlisted the help of one of the branding industry’s recognised professionals — who just so happened to be a senior ex-colleague. Together, we set about ripping, interrogating and...
T Exclusive Films | New York Times | The New... →
“It’s been online for a lil’ while now, but I still love coming back to watch it.”
FT.com / Columnists / Martin Lukes - Martin Lukes... →
Ah, yet another ‘thought leader’ bites the dust, now what? Talking of fiction, I wonder if Tony Blair’s memoir will attract the same attention — no doubt the investigation in to both his and Gordon’s expense receipts will — how many diamond rings though? Mmm!
Fortune Magazine, Six Leaps of Innovation -... →
“More than $18 million in the fourth quarter alone, almost all of it raised online using Web 2.0 tools like MySpace, Facebook, Twitter, LinkedIn, You-Tube - you name it. Lam has even strapped a webcam to a baseball cap and broadcast live video of the candidate on Justin.tv.”
Fillums
The Diving Bell and The Butterfly made it for a Best Director nom!!! http://www.oscar.com/ ML
Do you have the ideas that will help make the UK... →
Rigid procurement processes VS creativity and innovation.
“Apparently” Mr Brown is all for entrepreneurship, especially from the creative industry. Tis such a shame that ‘certain’ Government orgs. adopt such a stringent and unappreciative procurement process!
Have Your Say. How can we safeguard our data? →
:-|
Etiquette for information providers. Why www? →
This one is for ML.
Scrabble vs Scrabulous: infringement or... →
Does a brand need Facebook to make it sexy? I hope not.
Scrabble has always been an incredibly popular game, and well marketed by its owners for years. At Christmas, Pink Scrabble sets lined the shelves of major department stores — endorsed by the British breast cancer charity. This was one of many variations. No doubt, you can also buy/download official software to play it on your...
More on Julian Schnabel
ML and I had the pleasure of seeing the man at the screening of ‘The Diving Bell’ at last year’s London Film Festival… he’s the kind of guy you’d feel comfortable sitting ‘round a rustic wooden dinner table with…
“The artist and film director Julian Schnabel, who has just won a Golden Globe for his moving and superbly directed film The Diving...
"What's the beef?": Archive →
Third of UK population now watching on-demand... →
“…64% of those polled said traditional TV scheduling restricted their viewing habits, while lack of choice and rigid programming schedules were also cited as reasons for people increasing their on-demand viewing.”
Your post about the Australian taxi made me laugh...
Russell Crowe, when a young and out-of-work actor, was filling in as a waiter in a coffee shop. An American woman asked for a de-caff and when he plonked a cup of hot water down in front of her said (in response to her objection):
“Lady, when we do de-caff in Australia, we don’t f**k around”
He was sacked….
Public Sector Procurement. Discuss.
Recently, we expressed our interest in a UK public sector creative services tender. On receiving the pre-qualification criteria, we realised that we didn’t have the financial track record required, so highlighted to the government body running the tender that by only accepting submissions from agencies with five year’s client history and financial accounts they were missing the boat....
Ettore Sottsass, designer, is dead at 90 -... →
“DD: “Whoa! the meter seems to be going up at a rate of knots?”
...”
– You gotta love Australians.
Earth
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Steve Ryan Photography →
Bill Gates Starts His Farewell Tour, Advertising... →
“Howdy “Audi.” Say hello to “Suzuki.” These names just...”
– The Power of Flanking - Advertising Age - Al Ries
Make Meaningful Resolutions for Your Small Agency... →
'Sky to screen new film on same day as theatrical... →
Analyst Equity: Asia's relationships challenge... →
“It’s like the mafia. Once you’re in - your in. There’s no...”
– Kelly Slater
2007 in pictures →