October 2008
13 posts
7 tags
Best Global Brands
“Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that”
I know, completely labouring the point now, but with history showing “that a recession can be an auspicious time to invest in a brand” and with examples of the world’s most successful brand campaigns and launches borne during troubled...
Keeping cool: Helen Trevorrow on London’s...
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“The consumer is sitting at the bottom of a bunker with his head in his hands,...”
– Jez Frampton, global chief executive at Interbrand
Source: Resolved to Keep on Marketing, Even in Tight-Fisted Times, New York Times
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Dupli Casa (South-West Germany)
Project Details
Name of Project: Dupli.Casa, Villa MRMM
Location: Ludwigsburg, Germany
Principal Architect: J. Mayer H.
Design Team: Georg Schmidthals, Thorsten Blatter, Simon Takasaki
“Dupli Casa, a private residence by the Neckar river, near the old town of Marbach in South-Western Germany, is a wonderful example of connection and fluidity. It connects the inside with the outside, up...
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Watch“What is a superbrand?”Source: brandweek.com
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“The sum total of images, words, style, body language, tone of voice, gestures,...”
– “Brand Obama or Brand McCain” By Patt Cottingham
Source: brandchannel.com
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“Arguably from a branding perspective, President Bush’s advisors could have come...”
– The President who needs to be rescued from his bailout By Jonathan Gabay, Brand Forensics
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Trust + Truth = Transparency
PR piece in Tuesday’s Telegraph, Building a client base with three Ts - tenacity, truth and trust by Philiip Smith: Rhea Duttagupta was on the road to becoming a partner at PricewaterhouseCoopers when she had one of those “now or never” moments - and decided to form Corporate DNA Consulting.
I’ve been thinking about the whole transparency issue since mid-September, focusing on the...