August 2008
20 posts
4 tags
“Identity consultancies — The companies which produces all this identity work,...”
– Wally Olins, 1995 Source: The New Guide to Identity — How to create and sustain change through managing identity, by Wolff Olins
BB, what did you Google to find this?
Les Kiriki acrobates japonais by astre
“August 28, 2008: As the curtains came down on the 2008 Olympics, the winners and...”
– Pay more attention to Olympics to sell Kenya as a brand, Business Daily Africa
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Superjumbo Stylin'
“Designing an aircraft is like creating a mini-world,” Newson said. “You’re putting people in a confined environment and controlling how they’ll feel with the oxygen, humidity, and everything they touch and see. It all has an effect.” Pictured, Marc Newson in Paris, June, 2007 with his design, the EADS Astrium, a vehicle for space tourism. It is a business jet...
“Design is to produce a design to design a design.”
– John Heskett
“No.7 - More than 4,000 children in China have been given the name Aoyun, meaning...”
– Source: 10 things we didn’t know last month, The Marketing Society
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IHT Screen Test: Penélope Cruz
The trapped film producer in me is really in to the IHT’s online ‘Screen Test’ series. Here Lynn Hirschberg interviews (a favourite of mine) Penélope Cruz (Grrrr!), who stars in two new films, “Vicky Cristina Barcelona” and “Elegy.”
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“What defies defining, but exists everywhere?”
– By Alice Rawsthorn, International Herald Tribune LONDON: What is design? It’s a seemingly simple question, that’s very hard to answer. Think about it, and you’ll realize why.
Too true!
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LinkedIn warns users of ‘frolleagues’
“LinkedIn has published a series of guidelines to help prevent 47 per cent of UK web users mixing their social and professional lives by accepting “frolleagues” as connections. The business networking website said that “frolleagues” - colleagues who send friendship requests - were becoming so common that the Oxford English Dictionary is considering adding the term. LinkedIn, which boasts more than...
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The Invisible Book Shelf
Source: www.exitinteriors.co.uk
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Sonic Branding Baby!
“…a coffee brand might use sound effectively in its television and radio campaign, but if the retail environment is noisy, it influences the customer’s experience [and might create a negative perception about the brand].”
We’ve had many a chats with Andrew, a musical genius pal, about the brand power of sound, and about many of the projects he’s currently working on. With...
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Envy post production - great example of good brand...
So different to every other post house that they’re raking it in just on their ‘boutiquey’ hotel feel, maybe will date fast but its very refreshing take for that industry. [LP]
www.envypost.co.uk
Hotel San Jose →
The Big Bear just flung a link across to the Hotel San Jose website in Austin, Texas. A brilliant use of subtle, atmospheric, and most importantly inviting sound. *****
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Behind the Scenes: GE Cloud Factory by The Mill
I could spend days watching Behind the Scenes of well executed, on-brand ads. So, The Mill’s (London based ‘Oscar-winning visual effects company’) Podcast was certainly a good find.
Check out the ‘Behind the Scenes’ of their GE ‘Cloud Factory’
Source: www.the-mill.com
6 tags
“McDonald’s - Animated Egg Billboard , USA | Adland
”
– This is great. I still think McD brekkies suck, but a very clever installation.
