May 2009
26 posts
3 tags
The "Black" Shop
Copyright © 2009 MEDICOM TOY
April 2009
22 posts
12 tags
Corporate Identity: we’re in crisis too but we...
One cold January morning, as I walked to the tube station, I stopped off at a newspaper stand to pick up a copy of the Financial Times. Being quite late in the day, having arrived at Heathrow just a few hours before, I made what I thought to be an obvious assumption that copies of the newspaper would be scarce. I was wrong and what transpired was an odd conversation that has stuck in my mind...
12 tags
Corporate Identity: we’re in crisis too but we...
Like clockwork, during times of financial difficulty, balance sheets are reviewed, snap-decisions made and marketing budgets frozen – the Corporate Branding and Identity profession has certainly felt the pinch. But as professionals, we have all preached, until we are blue in the face, about how cutting budgets, used to sustain brand positioning and market share, is but a knee-jerk reaction and, in...
12 tags
Corporate Identity: we’re in crisis too but we...
However, on reflection, to come out of the current climate on top, engaging and entering in to dialogue with the end-user is but half of the conversation needed.
Captains of industry, once held in high esteem and celebrated by the press, have become bearish and fearful and, when leaders refuse to dip their toe in to the sea, is it any wonder that no-one else will follow? Open dialogue, in both...
12 tags
Corporate Identity: we’re in crisis too but we...
Over the coming months, and certainly the next few years, dramatic change and transformation will become all too familiar, altering the very dynamic of every commercial industry. The brand consultancies that flourish will certainly be those who are capable of providing empathy, deep understanding and truly innovative solution.
The true thought-leaders, those that have started to restore my...
2 tags
“No.2 - Of the 85% of executives who believe that trust in business has fallen,...”
– 10 things you didn’t know last week
Source: McKinsey (via askten.co.uk)
5 tags
R&V INSURANCE: Ballet Dancer
Client: R&V Insurance
Agency: Jung Von Matt, Berlin
Production Company: The Sweet Shop, Marken Film Berlin
Director: Steve Ayson
DoP: Greig Frazer
Creative Director: Mathias Stiller
Art Director: Frederick (Feli) Hofmann
Copywriter: Jens Daum
Agency Producer: Nadja Catana
Executive Producer: Lutz Muller
Producer: Candice Chubb
Country: Germany
Editor & Company: Peter...
4 tags
Hussein Chalayan: Final Weeks at the Design...
Links: www.husseinchalayan.com www.designmuseum.org
5 tags
Process Photography / Bill Robinson
“Bill Robinson has shot a whole new book of kids, effervescent, natural and down right cute. Leo Burnett commissioned him to do just that for some forthcoming ads…”
— Source: Process Photography / Bill Robinson
4 tags
The ad and marketing giant appears to have a head...
WPP’s Digital Push, by Jennifer L. Schenker
Walking around in a black T-shirt and jeans at a beach resort near Athens, Sir Martin Sorrell looks impatient. Then again, this is no vacation. The chief executive of London advertising and marketing giant WPP (WPPGY) has gathered 250 staffers and other “smart people” together in Greece to brainstorm about the future.
Right now, a...
2 tags
Do brands matter in a recession?
Source: Wolff Olins:
Ije Nwokorie, Senior Strategist, Wolff Olins
2 tags
"Internet will soon be more popular than TV"
“The internet will soon become the main station for home entertainment in Europe, surpassing TV, according to a new report from Microsoft. The report, called ‘Europe logs on: internet trends of today and tomorrow’, forecasts that by June 2010, internet consumption will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2 days a month. By...
3 tags
Mad Men: definitely worth a Lovemarks' nomination,...
Drama series which takes an unflinching look at the world of advertising in 1960s New York.
8 tags
“Companies that have reduced, or eliminated marketing efforts as a way to ’stop...”
– Hiding: Not A Brand Strategy. By Brian Creath, The Idea.
7 tags
“You f***in’ serious? The very fact that you’re running a contest means you...”
– Source: The Denver Egotist Article: BBH Offers Just $1,500 for New Logo Design; Creatives Infuriated
9 tags
Come and get it. FREE Relationship Development...
So, as the key business development contact of an independent branding consultancy I, as you would expect, receive a ‘disgusting’ amount of unsolicited emails.
For obvious reasons, the majority are from printers, web production companies and freelancers. I try to reply and forward on to the relevant person when I have time to, others I don’t (for whatever reason) and on the...
7 tags
Self-promotion rule 1: Avoid scrutiny.
Source: CR Blog / Words To Work By Poster Project
Particularly enjoyed the following blog comment: Shame one of the rules wasn’t “I will come up with an original way of displaying my work and not resort to cliché”. — elstob, 07/Apr/09, 11:25 am
3 tags
"A short emotive message from our sponsor!"
— Source: @SoulTraders
9 tags
46 days and counting...
Soul Traders: How Honest People Lost Out to Hard Sale by Jonathan Gabay
Availability : 46 days until publication
5 tags
"Untitled by Anonymous: An Ode to Branding"
by Steven Kroeter, Design Observer Branding received a thorough thrashing in Lucas Conley’s 2008 book, Obsessive Branding Disorder. In the discussions that followed its publication, there were those who agreed with him (see Obsessive Branding Disorder I) and those who disagreed (see Obsessive Branding Disorder II). Conley himself seems conflicted. Ironically, in the biography that he includes at...
5 tags
A new identity: Free the Word by Pentagram...
“Harry Pearce and his team have designed the identity of Free the Word, a festival of world literature that will take place between April 16 -19 at the Shakespeare’s Globe, Southwark Playhouse and Young Vic theatres on London’s Southbank. Hosted by International PEN, a worldwide association of writers that promotes international cultural co-operation in the field of literature, this year’s...
3 tags
Deal or No Deal? Cheap Prices Can Maim Your Brand
Give Shoppers a Bargain, but Don’t Make Your Promotion Permanent
BATAVIA, Ohio (AdAge.com) — Google searches for the term “coupons” last month for the first time surpassed those for “Britney Spears.”
Source: Marketing in a Recession Ad Age explores what marketers, media and agencies are doing to survive and even thrive in the downturn. Published: April 06,...