June 2009
22 posts
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“How to Be Generous: A Guide for Social Media Brands”
Paul Worthington, Head of Strategy, Wolff Olins.
Source: bluestreet:
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“Things are changing. Great ideas are not only coming top-down; they’re coming from interns, they’re coming from customers sharing their best ideas out of love for your brand (like Dell Idea Storm), from ethnography in third world countries. Innovation is about inspiration coming from continuously listening for the unexpected which can come at anytime from anywhere; nothing...
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Identityworks.com launches Identity Forum...
Celebrating the use of corporate identity as a management tool, the Identity Forum is an international online community of leading identity experts - designers, strategists and corporate brand managers - who have been invited to contribute thoughts on corporate branding events, trends, issues and ideas.
Contributors include Larry Ackerman, Clive Chajet, Brian Collins, Jonathan Knowles, Jerry...
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Do... Doing... Done?
“It once would have been unthinkable for a company like Microsoft to encourage people to use its brand name so cavalierly. Businesses feared that if their product name became a verb, then it would lose its individual identity.”
Businesses, certainly those going to market with fast-moving innovations, should fear more that if their corporate name became a verb, then it would lose its...
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A quick summary: "Digital Britain: The Final...
Key points to arise from the [Digital Britain: The Final Report] report include:
- The UK is to have a Universal Service Commitment of 2Mbps (2 Mega bits per second) by 2012, this is to be funded in a number of ways, £200m surplus from the Digital Switch Over Help Scheme, commercial gain through tender contract, contributions from private partners, money from other public sector organisations,...
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In a difficult and unforgiving sector, is it time...
After planning, implementing and contributing to various blogs and forums over the past five years, and Twittering with Tweeple for two of those, I now find myself a little ashamed of admitting to difficulty in gauging whether I should respond to (cantankerous) comments.
According to friends, a combination of my fascination for all things digital, and an insistence of wearing a suit-jacket...
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“The Olympics is really my favorite sporting event. Although I think I have a...”
– Jerry Seinfeld
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Declining income, conflicted managers and...
Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds, I have noticed a worrying vacuum or, in the wider context of things, an opportunity well worth exploiting.
It is undeniably tough out there – clearly illustrated by frugal cost-cutting, unpaid leave, head-count freezing and many other cautious, overhead reducing activities. However, I am...
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"The Brand Union launches branding MA with...
“This exciting new degree will introduce you to debates surrounding one of the major areas in contemporary communications – brand development. Courses on the history and development of branding, and the changing role of promotion and design, will enable you to develop a critical and practical understanding of how branding is used in modern societies and institutions. This is not a marketing...
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“Absolutely sound. I suspect Rodkin sees that consumers are increasingly well...”
– Tony Spaeth / Identityworks.com Reviewing the new ConAgra Foods logo identity and strapline
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"FHD and Pauffley to create new venture"
“The Fishburn Hedges Group has acquired Pauffley, one of the UK’s best-known corporate reporting firms, and FHD is to merge with Pauffley’s team to create a new, exciting (and as yet unnamed) design company. We see this as complementary to our own strengths in design, reporting, brand and engagement, and intend to use our increased breadth as a springboard to deeper expertise in all...