July 2009
10 posts
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“It’s ironic that at a time when the world of business is at great pains to...”
– Institute of Leadership & Management
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Melbourne: A new brand identity by Landor
Jennifer Farley asks: “So what do you think of the new Melbourne logo, like it or loathe it? Or maybe just indifferent? What do you think about the costs involved with designing and developing a new corporate identity like this?”
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“Saying brands are just the logo and the name is just like saying people are the...”
– Rita Clifton, Chairman, Interbrand
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The World’s Top Ten Identity Firms. Your choice. →
My Top Ten was based on: perception, admiration and, in a couple of cases, an experience of working with:
Interbrand Value
Pentagram Quality
Wolff Olins Fresh
Lippincott Calculated
The Brand Union Smart
Saffron Clever
Futurebrand Understated
Siegel+Gale Repositioned
Johnson Banks Thoughtful
Landor Busy
However, it’s probably worth taking my 10 year career (to date) into...
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What a failing brand needs, a 'cheap' and...
“After the end of the online vote, in which 19 116 people participated, MIG announced the new logo of Olympic Airways. Winners are Yannis Papatanasiou and Panos Triandafilopoulos, who based their design on the aerodynamic letters.
The website www.oalogo.gr, where the three designs were shown, from which users had to pick one, was seen by 38 856 people. The two winners received...
