January 2010
83 posts
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"Branding London ahead of the 2012 Olympics. Cost:... →
My comment:
Hang on @JonathanGabay, The London 2012 identity wasn’t a failure. How could it be, we’re only just coming to the end of January 2010.
London 2012’s BIG mistake was it’s launch — releasing a dynamic and versatile identity through static methods and means — and not maximising on the platforms the identity was actually created for. The result: The...
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“I need a better word than unprecedented or amazing to describe what’s happened...”
– Roger Lowe, a Red Cross spokesman, on a campaign that has brought in $22 million in pledges since the earthquake in Haiti.
Quotation of the Week // New York Times
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The official iPad video...
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OK, let's talk 'technology'...
Later today, Apple — yes, I’m jumping on the bandwagon, too — will launch the iTablet, iPad, iDoEverything in San Francisco.
Led by the showman of our time, Steve Jobs, anticipation surrounding the unveiling of the new device has set the press and media ablaze. Twitter tag’s are already rapidly climbing up the Tag table, as speculation mounts over the impact the device...
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“That is the beauty of branding: brutalized, used like an instrument, it turns...”
– Pierre d’Huy
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“A well-informed employee is the best salesperson a company can have.”
– E. J. Thomas
Opportunity Model | Brand Marketing →
Reblogged: decoration:
An opportunity model collects and studies past and present information in order to identify trends, forces, and conditions to help management choose appropriate strategies to meet company goals. The Interbrand Brand Opportunity Model employs a construct of differentiation, credibility, relevance, and stretch to determine the unique positioning for a brand.
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Langara College: Rethink scholarship Ad...
Advertising Agency: Rethink, Canada Creative Directors: Ian Grais, Chris Staples Art Director: Rory O’Sullivan Writer: Simon Bruyn Designer: Rory O’Sullivan Producer: Anne Rubenstein Photographer: N/A Illustrator: Rory O’Sullivan Studio Artist: Chris Neilsen, Taran Chadha Aired: January 2010
Source: AdsoftheWorld.com
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“A website should never be “Under Construction”. You invest time and...”
– Me!
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New York Times to Charge Frequent Readers of Web... →
infoneernet:
The New York Times announced Wednesday that it intended to charge frequent readers for access to its Web site, a step being debated across the industry that nearly every major newspaper has so far feared to take.
Starting in early 2011, visitors to NYTimes.com will get a certain number of articles free every month before being asked to pay a flat fee for unlimited access....
Nearly half of Google News users just read... →
infoneernet:
Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to newspaper websites, according to a survey released on Tuesday.
The findings by Outsell Inc. appear likely to provide further ammunition to publishers such as News Corp.’s Rupert Murdoch who have criticized Google and other aggregators for linking to stories...
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Identityworks: Review - Towers Watson →
Credits: C.E.O. - John Haley Identity counsel and design - Interbrand; Craig Stout, Creative Dir. (NY)
Source: Identityworks.com
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"I propose we combine “they’re”, “their”, and...
Reblogged: billwesterman
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