July 2010
44 posts
5 tags
Risky Business: Organisations who ‘changed face’...
The Bhopal Gas Tragedy Not forgetting, the world’s worst industrial catastrophe in 1984 at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal, India. Killing plant staff and thousands of people in surrounding residential areas, UCIL subsequently renamed, and became Eveready Industries India Ltd. (EIIL) — adopting the Eveready ‘Nine Lives’ identity. ENRON Arthur Andersen, the...
Jul 30th
4 tags
Unbranding, Confusion & Deception →
This Article addresses the phenomenon of unbranding. Unbranding occurs when a firm chooses to discontinue its use of a brand that has developed negative associations among consumers in favor of a new brand, often in hopes of escaping the consequences of inferior products or illegal activity. Companies like AIG, Blackwater, Philip Morris, and WorldComm have all employed this strategy in recent...
Jul 30th
9 tags
Is the ‘Helios’ destined for the scrap heap?  →
In a digital era — as BP attempts to shift assets, ‘cap’ expenses, restore reputation and rebuild trust — is it possible the global giant has invested enough in its brand and identity to be able to recover, without having to change face? Read on: The Identity Forum
Jul 28th
2 tags
“RT @gary_hustwit: Just to clarify, I love type designers and graphic design! I...”
– @gary_hustwit
Jul 28th
1 tag
“We really love your portfolio and have decided to add you to our shortlist for...”
– (via clientsfromhell) I called 5 of the best steakhouses in town and told them all to deliver me dinner, after a taste of each one I would pay the winning party. GAHH! If I had a nickel for evertime this happened to me… (via un) …and it’s getting worse, too!
Jul 27th
77 notes
3 tags
Typomag: Typography in Magazines
Typomag: Typography in Magazines is the first book in a new series of typography books conceived as a source of inspiration for designers who use typography as one of the main resources in their projects, from both an expressive as a communication viewpoint. http://dexigner.com/21188
Jul 27th
3 notes
3 tags
Jul 27th
1 note
3 tags
“WHO is Don Draper?” →
Jul 27th
3 tags
Jul 26th
3 tags
Jul 26th
4 tags
RT @globallyminded: "GUATEMALA: Reviving Lake... →
Jul 25th
1 tag
“Plagiarism |ˈpleɪdʒərɪz(ə)m|”
– noun the practice of taking someone else’s work or ideas [or identity] and passing them off as one’s own.
Jul 22nd
5 tags
Jul 20th
6 tags
“Trends in the visual language of brand identity are driven by many factors from...”
– Storm Design & Brand DNA / trulydeeply.com.au
Jul 20th
4 notes
2 tags
Jul 19th
4 tags
"$4.7m salary per year BP boss is turned into... →
Jul 18th
4 tags
Jul 18th
9 notes
1 tag
Question
Was just asked why ‘what’s the beef’ and not ‘where’s the beef’? Tis simple. Where’s the beef? Well, in America. What’s the beef? Everywhere else!
Jul 17th
4 tags
Jul 17th
1 note
3 tags
Jul 16th
4 tags
Expertise, competency, cost and true value...
In the same week that’s seen a very open and productive discussion (between myself and a client) regarding strict budgets, big ambition (admittedly, on both-sides), dedicated resource allocation, continually evolving deliverables and ever-increasing expectation, I’ve also taken part in several debates regarding expertise, competency, cost and value. So, whilst thinking back to that...
Jul 16th
4 tags
The 2011 REBRAND 100® Global Awards
Marty Neumeier, Director of Transformation at Liquid Agency has been invited by REBRAND to be one of ten jurors selected every year for the annual REBRAND 100 Global Awards. REBRAND is the first, and only expert-led, global resource for case studies and programs focused on effective brand transformations. It has been featured in The Wall Street Journal, CNNMoney, FastCompany, Yahoo! Finance,...
Jul 16th
5 tags
Jul 16th
4 tags
Jul 16th
39 notes
5 tags
Jul 16th
4 notes
2 tags
“Overall, because branding is about creating and sustaining trust it means...”
– Wally Olins
Jul 15th
2 tags
Jul 15th
2 tags
Jul 15th
2 tags
RT @TheLogoFactory: Terrific post about the legal... →
Jul 14th
3 tags
“Search your parks in all your cities, you’ll find no statues of...”
– David Ogilvy (‘The King of Madison Avenue’ by Kenneth Roman)
Jul 14th
4 notes
3 tags
Jul 13th
5 tags
Jul 13th
Jul 12th
5 tags
Jul 10th
1 tag
Mid-Century: Good Design in Europe and America,... →
Between 1850 and 1950, progressive artists, designers, and architects decisively reshaped the everyday world of objects. (Sent from Dexigner iPhone App)
Jul 10th
Jul 7th
8 notes
Jul 7th
21 notes
2 tags
Jul 4th
4 tags
Watch Lessons by Larry Leight (Oliver Peoples... →
Jul 2nd
4 tags
Jul 2nd
59 notes
3 tags
Jul 2nd
4 tags
Jul 1st
3 tags
Jul 1st
4 notes
3 tags
Jul 1st