August 2010
20 posts
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Brand management to protect brand equity: A... →
Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported financial value that strong brands fetch when traded in the mergers and acquisitions markets. However, while much attention is paid to conceptualising brand equity, less is paid to how brands should be managed and delivered in order to create and...
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Faking It: Why Wearing Designer Knockoffs May Have... →
Polishing your self-image with counterfeit goods may lead to lying, cheating and cynicism
Source: RT @BRITEconf: Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs [SciAm] http://bit.ly/937ZYp
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Building Brands With The Guilt Strategy →
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52 Weeks of UX: Reward the Passionates →
What’s the best way to bring in new customers? That question is posed by almost everyone at one point or another, no matter what product or service they’re offering. The common way to attack this problem is to go out and advertise…to redirect attention to your offering and convince people…
Source: RT @AIGAdesign: On attracting new customers by rewarding the ones you have...
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Muslim Futurism and Islamic Branding
Speech by Miles Young at the Inaugural Oxford Global Islamic Branding and Marketing Forum
The world is re-balancing, but it might be fair to say that the business of marketing and branding is only just beginning to acknowledge this, and catch up.
But, numbers talk; and big numbers talk loudly. In fact, it was when we sent out a mailer recently, describing Muslim consumers conservatively as the...
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WatchScott Belsky: How to Avoid the Idea Generation Trap
Source: the99percent.com
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An organisation with a multipolar, inconsistent... →
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