December 2011
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Obviously, and regrettably, client/consultant wires got remarkably crossed, and...
– Tony Spaeth / Identity Works on HP’s disavowal of Moving Brands’s new HP monogram announcement.
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Sources of Intangible Value:
Brand: Brands, trademarks, customer goodwill,...
– Source: Why Trust Matters More Than Ever for Brands by @deepaprahalad (Harvard Business Review) http://blogs.hbr.org/cs/2011/12/why_trust_matters_more_than_ev.html
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