Press Clippings
— Hotelier Middle East, February 2011
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“Is the ‘Helios’ destined for the scrap heap?”
In a digital era — as BP attempts to shift assets, ‘cap’ expenses, restore reputation and rebuild trust — is it possible the global giant has invested enough in its brand and identity to be able to recover, without having to change face?
— Identity Forum, 28 July 2010
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“Smart companies turn green to reach consumers”
DUBAI — Green is the only way forward now for businesses as more and more consumers these days prefer environment-friendly products, say consumer electronics firms and branding companies.
— Emirates Business 24|7, 29 April 2010
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“Where (in the world) are our best clients?”
New York — Forum Contributor Denis Riney (of BrandLogic) has asked this question:
“I would like to know more about differences in the level of client maturity around the world. For example are UK buyers more design savvy than US buyers? Do Asian clients more highly value identity work? If there are differences, in which countries do clients have a higher propensity to buy our services?”
Rather than simply posting Riney’s question for general comments, I decided first to find out what other Contributors think. Several among us have worked extensively across borders and cultures, and should have some useful insights to offer.
— Identity Forum, 16 April 2010
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“In a post-recession era, the butler always does it”
DUBAI — As the post-recession world still reels from its colossal impact, serving is the new selling and now is the time to go all out on it, says a consumer trend research company.
— trendwatching.com, 05 April 2010
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“Invited to join corporate ID experts on Identity Forum”
LONDON — Dan Dimmock, the corporate branding expert, has been named as one of the contributors to Identity Forum.
— Media Week, 22 June 2009
…………………………………………………………………… Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds, I have noticed a worrying vacuum or, in the wider context of things, an opportunity well worth exploiting. “Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy”
It is undeniably tough out there – clearly illustrated by frugal cost-cutting, unpaid leave, head-count freezing and many other cautious, overhead reducing activities. However, I am amazed at how so many senior managers are undervaluing the importance and holistic benefits of a clear marketing and business development strategy…
— Brand Republic/Blog, 10 June 2009
Notes