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How did I miss this one?!

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.

From The Case For Girls

“Colours, like features, follow the changes of the emotions.”

– Pablo Picasso

RT @cmartell: Visual Storytelling: New Language for the Information Age | Brain Pickings http://t.co/hTrYKDLF

You don’t find many designers working in the funeral business
http://bigthink.com/ideas/38299

An Apple fan in China has created what could be the most unique tribute to Steve Jobs http://t.co/QB28fVTV (via @thecoolhunter)

Brand Guidelines: As relevant now as they have always been. Well, kind of…

Ask any designer I have worked with (when it comes to brand books, manuals, standards or guidelines) the name of the most pedantic, irritating and precise author they have ever had to collaborate with. Admittedly, I do have quite an eye when it comes to finalizing both copy and content. 

So, at the weekend, whilst continuing to review the various examples of manuals in circulation, I stubbled on NASA’s Graphics Standards Manual from 1976. There is certainly something quite lovely about these guidelines, other than the vintage applications. However, it’s a shame the shuttle didn’t evolve as quickly, or as far, as the typical American sudan. However, this is one set I would love to add to my collection.

— Thanks for sharing: 

NASA Brand Identity Guidelines Circa 1976 (via imjustcreative)

NASA 1976 Identity Guidelines (via timgeorgedesign)