“Good work fella!”
“Format treatment for non-toxic paint brand”
Design Week, 21 May 2009
” Format Design Studio has created the identity for London-based environmentally friendly decorating company Paint The Town Green.
The company, which will launch on World Environment Day on 5 June, will use ecofriendly, non-toxic and durable paint, which it will also sell under its own brand. It is the brainchild of decorator Phil Robinson, who has previously worked with Property Ladder presenter Sarah Beeny and Location, Location, Location star Phil Spencer.
Robinson says, ‘We wanted the brand to be a very simple, easy-to-recognise logo, which would tell you what the company is all about. We also wanted to avoid any of the intimidating feelings you can sometimes get when dealing with decorators.’ ”
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