Posted 2 years ago
by whatsthebeef
“The Brand Union launches branding MA with Goldsmiths” (http://twitthis.com/8n2fgq)
“This exciting new degree will introduce you to debates surrounding one of the major areas in contemporary communications – brand development. Courses on the history and development of branding, and the changing role of promotion and design, will enable you to develop a critical and practical understanding of how branding is used in modern societies and institutions. This is not a marketing degree, however, and students will take a rigorous, academic approach to contemporary branding and its contexts. Key themes such as intellectual property rights, the changing media environment, globalisation, and the impact of digital communications technologies will also form part of the syllabus.”
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