Identityworks.com launches Identity Forum...

Celebrating the use of corporate identity as a management tool, the Identity Forum is an international online community of leading identity experts - designers, strategists and corporate brand managers - who have been invited to contribute thoughts on corporate branding events, trends, issues and ideas.

Contributors include Larry Ackerman, Clive Chajet, Brian Collins, Jonathan Knowles, Jerry Kuyper, Scott Lehrman, Joel Portugal, Denis Riney, Roger van den Bergh (all in the U.S.), Dan Dimmock (U.K), Marco Rezende (Brazil), Errol Saldanha (Canada), Gabi Toth and Marius Ursache (Romania), and Tom Vanderbauwhede (Belgium).

Identity Forum is edited by identity consultant Tony Spaeth. Spaeth also edits the educational site Identityworks.com, where he reviews strategically sound, creatively effective rebrandings by corporate leaders, and he co-edits the strategy database site CorporateBrandMatrix.com.

Credits go to Gabi Toth for designing the Forum site, and to Miles Newlyn for the idea of Identity Forum’s flag…

About:

Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.

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