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Choosing the right colour for your brand…
Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular that when it sold out of some supermarkets, people actually auctioned it off on eBay. So what was so special about this ketchup? Did it taste better? Not at all. Was it made out of better ingredients? Nope.
There was one difference. It was green…
Source: How to Choose the Right Colors For Your Brand / Inc.com
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