Sources of Intangible Value:
Brand: Brands, trademarks, customer goodwill, company reputation;
Market Position: Contracts, licenses, legal monopolies, customer lists;
Business System: Organizational models, software investment, proprietary process, franchise rights; and
Knowledge: R&D, patents, human capital, IP.
Source: Why Trust Matters More Than Ever for Brands by @deepaprahalad (Harvard Business Review) http://blogs.hbr.org/cs/2011/12/why_trust_matters_more_than_ev.html
6 Notes