Posted 2 years ago
by whatsthebeef

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My Comment: “A couple of thoughts: Firstly, I think, the ability to compete against the ‘big boys’ isn’t necessarily about investing money (reduced or not) in traditional marketing, advertising and PR efforts. Along with the opportunities the downturn continues to reveal to small businesses, the way in which brands communicate their reputation is simultaneously changing too. Secondly, many big brands that you refer to as disappearing from the high street, haven’t necessarily left rich-pickings for smaller, nibble businesses to simply glide in and pick up. The markets have changed. Demand, is at an all time low, and in many cases has quite simply dropped out. Time can deliver a great ROI too. If one is smart about it, the investment of time can certainly outweigh that of cost. When combined with a true appreciation that the once traditional model of PRing, exhibiting and DMing (in hope) has changed considerably — it will allow our smart thinkers to innovate, discover and communicate directly with new and lucrative marketing opportunities. It’s exciting.” Zoom Image

My Comment: “A couple of thoughts: Firstly, I think, the ability to compete against the ‘big boys’ isn’t necessarily about investing money (reduced or not) in traditional marketing, advertising and PR efforts. Along with the opportunities the downturn continues to reveal to small businesses, the way in which brands communicate their reputation is simultaneously changing too.

Secondly, many big brands that you refer to as disappearing from the high street, haven’t necessarily left rich-pickings for smaller, nibble businesses to simply glide in and pick up. The markets have changed. Demand, is at an all time low, and in many cases has quite simply dropped out.

Time can deliver a great ROI too. If one is smart about it, the investment of time can certainly outweigh that of cost. When combined with a true appreciation that the once traditional model of PRing, exhibiting and DMing (in hope) has changed considerably — it will allow our smart thinkers to innovate, discover and communicate directly with new and lucrative marketing opportunities. It’s exciting.”

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