So, what is “The Beef?”
The Beef is just a depository - a place where I bookmark news stories, imagery and occasional rants. Nothing more. Nothing less.
By day, I am a corporate brand and identity consultant who has had the privilege of working in London, New York, and now Dubai. My contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, Havas Digital, MPG, Reuters, Smith & Nephew, Waitrose and Wyeth.
Earlier this year I was invited to become a contributor to Identity Forum, an international online community of leading identity experts - designers, strategists and corporate brand managers. Edited by identity consultant Tony Spaeth, along with some fourteen other invited contributors - including Landor Associates former Vice Chairman Joel Portugal, and Brian Collins, Chief Creative Officer of Collins:, I periodically post ideas and observations for discussion by students and practitioners of corporate identity.
