According to the recently conducted Nielsen Global Online Consumer Survey, in the UAE, 95% of Internet consumers trust recommendations from people they know, making word of mouth the most trusted medium. From over 25,000 Internet consumers surveyed from 50 countries, results showed that recommendations by personal acquaintances and opinions posted by consumers online have been voted as the most trusted forms of advertising globally. Nine in every 10 Internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every 10 (70%) trust consumer opinions posted online, the survey revealed.
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