Check out: “Branding Does Not Require a New Logo”
Source: breathebranding:
“Branding is a hot topic—but what does it really mean? Branding is the impression that you leave on everybody who interacts with your company at every touchpoint.
Therefore, it’s critical to understand how and where your brand affects and influences prospective customers. A brand is not simply your logo or tagline. It’s how your customers perceive you and the impact that that impression has on their relationship with your company. Are you the highest-quality provider, the least expensive, or the firm with the best customer support? Do you know which of these traits is most important to your customers and how you fulfill their needs?”
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Posted by: Beth Goldstein, President, Marketing Edge Consulting Group, Boston USA
Original Source:
Branding Does Not Require a New Logo, Business Week, (Small Biz Tips)
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