"What's the beef?"

Senior Marketers Go for Godin, Have Had Their Fill of Long Tail...

“Seth Godin is their top marketing guru, followed at No. 2 by Apple’s Steve Jobs, whose iPhone and iPod success seems to have pushed the entrepreneur and CEO to near the top of the marketing heap. A mix of typical marketing experts and more-business-oriented execs rounded out the top 10, in order: Peter Drucker, Warren Buffet, David Aaker, Tom Peters, Jim Collins, Jack Welch, Malcolm Gladwell, Al Ries and Phil Kotler. Former U.S. vice president and current global-warming guru Al Gore made the top 20. A handful of the executives also chose “myself,” Mr. Anderson said.”