Rebranding America by Bono

“We will support the Millennium Development Goals, and approach next year’s summit with a global plan to make them a reality. And we will set our sights on the eradication of extreme poverty in our time.”

They’re not my words, they’re your president’s. If they’re not familiar, it’s because they didn’t make many headlines. But for me, these 36 words are why I believe Mr. Obama could well be a force for peace and prosperity — if the words signal action.

Rebranding America by Bono, New York Times, 17 October 2009

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Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.

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