A new identity for, post Dresdner acquisition, Commerzbank…

Reblogged: breathebranding:

Source: Tony SpaethIdentityworks.com

“Designed by MetaDesign, the new logo puts Dresdner’s green delta into Commerzbank yellow, and converts its solid graphic form into a soft 3D moebius ribbon. The wordmark letterforms are redrawn, eliminating stroke-weight variations…”

Again, through Identityworks: “Commerzbank has graciously provided a three-minute film on the making of the logo, an unusual degree of recognition of design and designers.”

Thanks, Tony.

DD

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Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

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