"What's the beef?" - Bad writing is not just bad writing. It’s actually...

Bad writing is not just bad writing. It’s actually bad thinking, expressed in words.

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Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.

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