Scrabble vs Scrabulous: infringement or opportunity? - Brand Strategy Magazine
Does a brand need Facebook to make it sexy? I hope not.
Scrabble has always been an incredibly popular game, and well marketed by its owners for years. At Christmas, Pink Scrabble sets lined the shelves of major department stores — endorsed by the British breast cancer charity. This was one of many variations. No doubt, you can also buy/download official software to play it on your computer at home.
Scrabble is Scrabble, in the same way that Google is Google. If you don’t have rights to play with a brand or TM, then don’t. If you have a good idea, then approach the brand owners with it — follow the process.
I wonder, if I created an information based Facebook platform called Googulous how long it would be before I had the TM police knocking on my door?!
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