Still growling? A new, modernised identity for New York Public Library...

YouTube: “The evolution of The New York Public Library’s new logo - with designers’ video responses below.”

“For the first time in at least a quarter century, the New York Public Library has unveiled a new logo, this one designed to work both online and in print. Consisting of a profile of a lion inside a circle, it sheds the fussy detail of the old one. Instead, it uses bold, simple lines that evoke the style of stained-glass windows, woodcuts, or old printers’ marks” — A New Look for the Public Library’s Lion Logo, New York Times

Above: Sketches drawn by NYPL staff during the conceptual development of the new identity.

Original Source: In Like a Lion: New York Public Library Logo Facelift

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Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.

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