"What's the beef?"

It’s not quite so easy, is it?

To help us get to where we want to be, as professionals and as a business, we recently decided to put our money where our mouth was — something that so many creative agencies, especially in London, don’t do. We enlisted the help of one of the branding industry’s recognised professionals — who just so happened to be a senior ex-colleague. Together, we set about ripping, interrogating and scrutinising our newly established creative business venture apart. Eeeeek! We brainstormed, we asked each other questions and we unlocked the very essence and driving force behind why we went in to business together in the first place.

Sure, before we set up the partnership (before we went through the process of naming our agency and weeks before creating a visual identity) we spent hours, days, weeks talking about our goals, ambitions and desires, defining our vision for the future of our business — laying the foundations from which to build, so they, we, I say.

By bringing in an impartial, experienced professional to help us to identify what we are, who we are, what we do and what we want to do, we have started to bring our own brand to life. Of course, we still have a long way to go, but think I can speak for us all when communicating how important it is for an agency to care as much about it’s own brand as it does for its client’s.