Connery Bonds with Green French Beans!

…and keeping with today’s banking theme (the result of excellent online media planning)…

We’re loving Crédit Agricole’s Green Banking campaign - not just because of the CGI enriched depiction of Doom’s Day - Sir Sean is, of course, just too-cool for school.

Created by advertising agency ASAP (Aubert Storch Associés Partenaires), the campaign - aiming to develop the Crédit Agricole brand beyond France - includes television, online and press marketing, targeting pan-European outlets, like the FT and CNN, to reach opinion leaders of world economics and finance.

Just imagine how many more iPhones Jobs would sell if he looked half as good as the true James Bond does in black!

& Filed under Blog, ASAP, Credit Agricole,

About:

Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.

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