Customized Branding: Consumers Get Creative Control
“Nike has followed up the success of its online service with “NikeiD studios,” one of which opened in London in November 2007. The London studio, the first of its kind in the UK, is similar to one that opened in New York’s Nike Town in October. Pilot NikeiD spaces have previously opened in Paris, France and Osaka, Japan.”
…bringing virtual ideas in to real world.

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