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An actionable articulation of leadership intentions: Howard Schultz explains the rationale behind @starbucks recent change…
Video source: starbucks.com/preview
“Throughout the last four decades, the Siren has been there through it all. And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”
PS: @Starbucks, you may wish to update your avatar and Twitter homepage, too.
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