Posted 8 months ago
by whatsthebeef

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Download: "Arabicization" by @FutureBrand...

“Regional Arabic dialects are now being used in some cases to add authenticity and to counter a crowded new brand landscape. Though this can provide a very powerful way to gain a proprietary edge, this method can be problematic, as meanings can vary from place to place.”

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Article Arabicization FutureBrand Mario Natarelli Trends

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