![What’s in a name? A lot. And experts say that it is going to be a while before people around the world start calling Burj Dubai, “Burj Khalifa.”
“Abed Bibi managing partner of branding agency Wolff Olins in Dubai, agrees. “I think this was a very good move to show the connection between the cities [in the UAE], which is great. It will only boost the UAE and not any particular city. So I think the strategy worked well,” he says.”
Source: What’s in a name? / KippReport.com](http://29.media.tumblr.com/tumblr_kvrugjiv4H1qz75uno1_250.jpg)
What’s in a name? A lot. And experts say that it is going to be a while before people around the world start calling Burj Dubai, “Burj Khalifa.”
“Abed Bibi managing partner of branding agency Wolff Olins in Dubai, agrees. “I think this was a very good move to show the connection between the cities [in the UAE], which is great. It will only boost the UAE and not any particular city. So I think the strategy worked well,” he says.”
Source: What’s in a name? / KippReport.com
Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.
I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.
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