Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement.
Other than the decision to introduce a medical ‘plus’ sign, what I find particularly interesting, is that their domain name has dropped ‘Lomb’ completely.
Too, this solution does remind me of Wolff Olin’s Smith & Nephew identity - a B2B brand I know all too well. The decision was to drop the medical ‘plus’ sign for an ‘ampersand’. It worked.
Ah, the power of punctuation!
Source: ‘Bausch & Lomb unveils new logo’,
Rochester Business Journal
The ‘evolution’ of the brand identity.
