Coldplay: “Fix you”
Video: The Anthony Nolan Trust
First saw this video back in May 2009, c/o an “Anthony Nolan” media pack. I know, this song is a typical ‘storyboard’ (slightly annoying) track - much like Hoppípolla by Sigur Ros - but, when combined with strong visuals, containing a central message, can work so well. However, I would have been inclined to remove the narration - it’s strong enough.
In any case, looking forward to seeing the charity’s new identity, that will be launched later in the year.
Notes