Nearly half of Google News users just read headlines: report
Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to newspaper websites, according to a survey released on Tuesday.
The findings by Outsell Inc. appear likely to provide further ammunition to publishers such as News Corp.’s Rupert Murdoch who have criticized Google and other aggregators for linking to stories without sharing ad revenue.
Google, responding to the criticism in the past from media tycoon Murdoch and others, has said it drives “about 100,000 clicks every minute” to media websites, generating ad revenue for the news outlets.
Outsell analyst Ken Doctor said in a statement that “among the aggregators, Google’s effect on the newspaper industry is particularly striking.
» via Yahoo! News
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