This is what we like to see…
…an article bridging the gap between branding and beef.
US Beef: Well Done Branding?
by Randall Frost
May 26, 2008 issue
“The US beef industry has carefully constructed the domestic branding of its product, tying in history, culture, and the unique cowboy aesthetic of western America not only through packaging and conventional advertising, but by partnering up with Western stock shows—venues where cattle are bought and sold…”
Notes