I need a better word than unprecedented or amazing to describe what’s happened with the text-message program.

Roger Lowe, a Red Cross spokesman, on a campaign that has brought in $22 million in pledges since the earthquake in Haiti.

Quotation of the Week // New York Times
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Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.

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