Brand Strategy Magazine Blog
Supermarket designer bag hits the shelves - again
“Cath Kidston has designed a range of reusable eco-friendly bags that are only available in Tesco supermarkets from July. The bags are made entirely of recycled plastic bottles with the money raised through sales going to charity Marie Curie Cancer Care.”
Again is fine, just as long as the charity aspect is maintained and the insanity shown last time isn’t repeated - Nuts!
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