We’re pleased to welcome Pentagram’s Paula Scher to the Identity Forum
To most within the global design community, Paula Scher needs little by way of introduction. But here is an excerpt taken from her bio on the Forum:
“For over three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular.
Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director in the 1970’s and early 80’s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design.
Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Bloomberg, Coca-Cola, Bausch and Lomb, Jazz at Lincoln Center, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, the Detroit Symphony Orchestra, the New Jersey Performing Arts Center, the New 42nd Street, the New York Botanical Garden, the Robin Hood Foundation and The Daily Show With Jon Stewart. In 1996 Scher’s widely imitated identity for the Public Theater won the coveted Beacon Award for integrated corporate design strategy. She serves on the board of The Public Theater, and is a frequent design contributor to The New York Times, GQ and other publications. In 2006 she was named to the Design Commission of the City of New York…”
Paula marks her joining the Forum with an excellent posting entitled:
What they don’t teach you about identity design in design schools…
As always, comments welcome.
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