"When I first heard of Twitter, I thought about it much like many of you probably still do. It's just noise. Who needs to know when someone is having a pizza?"

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“When I first heard of Twitter, I thought about it much like many of you probably still do. It’s just noise. Who needs to know when someone is having a pizza?”

Twitter Metrics

by David L. Smith, 2 hours ago

But I’ve had a few epiphanies along the way that have changed my thinking. The general background is on my professional blog with link above, so I won’t repeat it here. I also posted a piece on my FastCompany.com blog. The bottom line for me is that Twitter is a great news source, a great place for learning about social networking and a great place for tracking general noise in the blogosphere, whether it is about you, your company, your competitors or any topic of general interest. If it is worthwhile, someone will be tweeting about it. And the noise level behind something is a good indicator of general interest…

"What's the beef?"

“When I first heard of Twitter, I thought about it much like many of you probably still do. It’s just noise. Who needs to know when someone is having a pizza?”

Twitter Metrics

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