"What's the beef?"

What does @BritneySpears think about the Pepsi logo?!

Like Citroen, the recently introduced new Pepsi logo is a brandmark iteration designed with an intention to stick out on the modern shelf, and when reading this ‘new age coke war’ review this morning, I found the following really insightful and definite food for thought:

“In a world pounded by relentless visual noise (thank you, Internet), Pepsi is joining a move to simplicity and silence characterized by spare, pure design (thank you, Apple). It prevails over the noise not by outshouting it but by erasing it; as in an art gallery, the product alone on a clear field is the only thing you see.”

Personally, I do agree with the outcome of the review. For the so called ‘Pepsi Generation’ the new logo does feel a little static and certainly a bit too ‘bland’.