Like Citroen, the recently introduced new Pepsi logo is a brandmark iteration designed with an intention to stick out on the modern shelf, and when reading this ‘new age coke war’ review this morning, I found the following really insightful and definite food for thought:
Personally, I do agree with the outcome of the review. For the so called ‘Pepsi Generation’ the new logo does feel a little static and certainly a bit too ‘bland’.
Having worked with a number of the world’s most recognised branding agencies, my contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Citibank, EDS, FremantleMedia, Havas Digital, MPG, PepsiCo. International, Reuters, Smith & Nephew, Waitrose, Wachovia and Wyeth.
I am passionate about film, cinema, branding, design, typography, digital media, communications and the Big Wide World – fortunate to have worked extensively throughout Europe, Scandinavia, the Americas and now, the Middle East.
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