Notes

Our Top 10 inappropriately overused words (10-6):

Two Sundays ago, whilst leisurely reviewing the papers, sipping on a glass of Malbec, @Larkers and I started to deliberate words we considered to be inappropriately and overused. As a result, we casually started to collate in to a league table of opinion.

The list, so far, is but a gentle mix of words used in general conversation and the overly jargon-fuelled marcomms industry — which is full of ‘em. Literally.

So, here goes, in reverse order (10-6):

10: ‘Synergy/Synergism’

So overused by cold-calling telephonists.

09: ‘Reticence’

So frequently inappropriately used in conversation.

08: ‘Organic’

Overused (food industry) and inappropriately (metaphorically).

07: ‘Iconoclast’

Why do so many writers categorise celebrities as this when they really don’t know what it means?

06: ‘Honestly’

Couldn’t agree with @AndyJacobson more…