Our Top 10 inappropriately overused words (5-1):
/cont…
05: ‘Caveat’
Anyone who works in marcomms, need I say more?04: ‘Dichotomy’
Always seems to drop in to pitch-planning dialogue, sending a shiver down my spine. Also happens when I hear “managing client’s expectations” (in a Man·cu·ni·an accent).03: ‘Zeitgeist’
We appreciate it but tis so so so overused, non?02: ‘Branding’
Hopefully Marty Neumeier would agree too.01: ‘Whatever!’
How could it not be? Also, a little Googling reveals we are not alone in thinking it’s overused…—
As always, your thoughts are most welcome?
Notes