Marbella. New York?
Not an obvious comparison, but Mark Wilkins compares the re-branding of New York to Marbella, proving it not to be as easy as one might first think.
“Thirty years ago - in 1977 - the iconic “I♥NY” logo was designed by graphic designer, Milton Glaser in support of the marketing campaign for New York State devised by advertising agents, Wells Rich Greene…Their goal was to promote tourism.”…
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