"What's the beef?"

RFID Bracelet Brings Facebook To The Real World Visitors at the...

Wed, 01 Sep 2010 19:11:00 +0400

RFID Bracelet Brings Facebook To The Real World

Visitors at the Coca Cola Village Amusement Park in Israel got a taste of Facebook in the real world when they were handed RFID-enabled Facebook bracelets. These bracelets allowed people to login into their Facebook accounts and then “like” the various attractions and recreational activities in the amusement park that would show up on their Facebook profiles. And since “tagging” is a big feature in Facebook, all the visitors had to do was flash their bracelets when the resident photographer takes their photo which would auto-tag them in the uploaded image on Facebook.

Watch a video about the project here.

via PSFK and The Daily What

Source: Christian Paul Stobbe

Reblogged ampersandampersand: Neubau Grotesk

Wed, 01 Sep 2010 18:59:16 +0400

Reblogged ampersandampersand:

Neubau Grotesk

Brand management to protect brand equity: A conceptual model

Wed, 25 Aug 2010 23:22:08 +0400

Brand management to protect brand equity: A conceptual model:

Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported financial value that strong brands fetch when traded in the mergers and acquisitions markets. However, while much attention is paid to conceptualising brand equity, less is paid to how brands should be managed and delivered in order to create and safeguard brand equity. In this article we develop a conceptual model of corporate brand management for creating and safeguarding brand equity. We argue that while legal protection of the brand is important, by itself it is insufficient to protect brand equity in the long term. We suggest that brand management ought to play an important role in safeguarding brand equity and propose a three-stage conceptual model for building and sustaining brand equity comprising: (1) adopting a brand- orientation mindset, (2) developing internal branding capabilities, and (3) consistent delivery of the brand. We put forward propositions, which, taken together, form a theory of brand management for building and safeguarding brand equity. We illustrate the theory using 14 cases of award-winning service companies. Their use serves as a demonstration of how our model applies to brand management practice.

Reblogged kateoplis: huffingtonpost: Congrats to Tumblr...

Tue, 24 Aug 2010 20:24:04 +0400

Reblogged kateoplis:

huffingtonpost:

Congrats to Tumblr hitting 1 billion posts! Here are some of our favorite Tumblrs to follow. Plus you can suggest your favorites…

Their favorites include: John Mayer, Joseph-Gordon Levitt, Newsweek, Donald Glover, New Yorker, F*ck Yeah Kitties, Unofficial National Geographic, Garfield Minus Garfield.

Because clearly, these “unique” folks, need promotion.

Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs

Mon, 23 Aug 2010 19:51:34 +0400

Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs :

Polishing your self-image with counterfeit goods may lead to lying, cheating and cynicism

Source: RT @BRITEconf: Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs [SciAm] http://bit.ly/937ZYp

I’m at “W Doha Hotel” (Doha,...

Mon, 23 Aug 2010 19:40:24 +0400

I’m at “W Doha Hotel” (Doha, Qatar)
http://foursquare.com/venue/802843

Revisiting: “A Model of Brand” Download PDF

Mon, 23 Aug 2010 19:28:00 +0400

Revisiting: “A Model of Brand”

Download PDF

Opening Credits: How To Make It In America Track: ‘I Need...

Sun, 22 Aug 2010 21:39:00 +0400

Opening Credits: How To Make It In America

Track: ‘I Need A Dollar’ By Aloe Blacc

Reblogged thedailywhat: Street Art of the Day: A bike lane...

Sun, 22 Aug 2010 20:03:17 +0400

Reblogged thedailywhat:

Street Art of the Day: A bike lane running across Portland’s N. Williams Ave has been transformed into an IRL Mario Kart track by a fun-loving Stumphead who adorned it with the game’s signature bananas, mushrooms, and stars.

[videosift.]

Reblogged thedailywhat: Moleskine-Like Cell Phone Case of the...

Sat, 21 Aug 2010 23:10:55 +0400

Reblogged thedailywhat:

Moleskine-Like Cell Phone Case of the Day: “The Little Black Book” from Pad&Quill.

iPhone4 and iPhone 3GS cases available now. iPod Touch (2nd, 3rd, and 4th generation) cases coming in September.

[designboom.]

Reblogged susanbeebe: harryh: startupquote: Forget about your...

Sat, 21 Aug 2010 22:41:10 +0400

Reblogged susanbeebe:

harryh:

startupquote:

Forget about your competitors, just focus on your customers.

- Jack Ma

This never gets old! great advice

Reblogged: crosscontinue New Work: Fifteen Central Park West |...

Fri, 20 Aug 2010 11:40:00 +0400

Reblogged: crosscontinue

New Work: Fifteen Central Park West | New at Pentagram | Pentagram

Vanity Fair calls it the most successful apartment building in the history of the world. Pentagram created the identity and print promotional campaign for Fifteen Central Park West, the new luxury apartment building developed by Zeckendorf and designed by Robert A.M. Stern. Michael Bierut designed the identity and print promotion and Michael Gericke designed the signage and environmental graphics for the building and its sales center. The renderings and website were created by dbox.

Source: New Work: Fifteen Central Park West by Pentagram

A More Royal Royal Opera House (via @ucllc) The new identity...

Thu, 19 Aug 2010 19:37:00 +0400

A More Royal Royal Opera House (via @ucllc)

The new identity has been designed by London-based SomeOne, who worked with master engraver Christopher Wormell to update the crest.

Building Brands With The Guilt Strategy

Thu, 19 Aug 2010 19:29:38 +0400

Building Brands With The Guilt Strategy

Companies start to make a pitch with Islam in mind “Islamic...

Thu, 12 Aug 2010 18:31:00 +0400

Companies start to make a pitch with Islam in mind

“Islamic marketing,” some experts say, is the next wave in branding, and now, as the holy month of Ramadan begins, activity is surging.

Source:
Advertisers Seek to Speak to Muslim Consumers
IHT, Technology and Media

RT @FutureBrandAsia: The future of 3D TV … no glasses...

Wed, 11 Aug 2010 11:27:42 +0400

RT @FutureBrandAsia: The future of 3D TV … no glasses … and with gesture based interface and interactivity … http://ow.ly/2nWkd #3D #tv #tech

52 Weeks of UX: Reward the Passionates

Tue, 10 Aug 2010 18:51:02 +0400

52 Weeks of UX: Reward the Passionates:

What’s the best way to bring in new customers? That question is posed by almost everyone at one point or another, no matter what product or service they’re offering. The common way to attack this problem is to go out and advertise…to redirect attention to your offering and convince people…

Source: RT @AIGAdesign: On attracting new customers by rewarding the ones you have http://bit.ly/aJcUbX RT: Reward the Passionates by @52weeksofux

Muslim Futurism and Islamic Branding

Tue, 10 Aug 2010 09:23:40 +0400

Speech by Miles Young at the Inaugural
Oxford Global Islamic Branding and Marketing Forum

The world is re-balancing, but it might be fair to say that the business of marketing and branding is only just beginning to acknowledge this, and catch up.

But, numbers talk; and big numbers talk loudly. In fact, it was when we sent out a mailer recently, describing Muslim consumers conservatively as the ‘third one billion’ that the bells started finally to ring in the global HQs of some of our clients. Yes, this is a market bigger than India or China is, and yet it receives a tiny fraction of the attention. And it is not just that the numbers are there, but the value is also. The GDP of the five large Middle Eastern countries is the same size as India, but on a population which is one-third of it. Most global enterprises, whether from the West or the East, have a BRIC strategy, and many are starting to look at N-11 in the same way. 53% of the population of the N-11 are Muslim. Finally, Muslim countries are some of the youngest in the world. There are more than 750 million Muslims under the age of 25, representing 43% of the global Muslim population, and 11% of the world’s.

But the numbers alone do not tell the whole story. From the 1970s on we have witnessed an Islamic Renaissance, perhaps as profound as its European counterpart of the 16th century. The reassertion of thought and culture which this has produced, at a time of technological change, means that this is an active, creative and innovative constituency, and one which is on the move. It is also one which we in the West can learn from.

There are two challenges which Western marketers face when contemplating this opportunity.

The first is that global enterprises still operate within matrix structures in which the primary axis is geographic. However, the Islamic world is a powerful vertical segment which unifies attitudes and behaviours, but not always by geography. This causes significant issues of sponsorship within organisations. Where does the Islamic conscience rest? If I may venture an answer, I suspect it will increasingly be with global product management, another vertical function; whereas, if at all, it lies currently within local markets in product management. In other words, the big transition needs to be from a local/ tactical function to a global/ strategic one.

And the second is the tendency of the marketing and advertising industry to see it as just another interesting segment. In this mindset, it becomes equated with ‘greys’, or the ‘Pink Dollar; or Latinos in the US. Of course, all these are very valid targets for segmentation strategies, but the Islamic opportunity surely differs qualitatively. We are not looking here at a segment which is qualified by one primary difference, be it age, orientation, language or skin colour, and then whether attitudes and behaviour vary from a norm in accordance with that. Rather, we are looking at an alternative norm, one where the starting point is Islamic identity, and everything else fits into it. An American Muslim is a Muslim first and an American second. An American grey is an American first, and grey is a qualifier. In other words, much of the conventional marketing canon, the textbook thinking of Kotler and others, does not really cope intellectually with the Islamic opportunity.

About the Author

Miles Young is global CEO of Ogilvy.

Download Muslim Futurism and Islamic Branding (pdf, 144Kb)

Source: WPP / Reading Room

Scott Belsky: How to Avoid the Idea Generation...

Mon, 09 Aug 2010 13:18:00 +0400

Scott Belsky: How to Avoid the Idea Generation Trap

Source: the99percent.com

Retro Ads from Moma São Paulo (via @tlouise)

Sun, 08 Aug 2010 12:22:49 +0400

Retro Ads from Moma São Paulo

(via @tlouise)