Posts tagged with @TSpaeth

Notes

Identityworks.com launches Identity Forum…

Celebrating the use of corporate identity as a management tool, the Identity Forum is an international online community of leading identity experts - designers, strategists and corporate brand managers - who have been invited to contribute thoughts on corporate branding events, trends, issues and ideas.

Contributors include Larry Ackerman, Clive Chajet, Brian Collins, Jonathan Knowles, Jerry Kuyper, Scott Lehrman, Joel Portugal, Denis Riney, Roger van den Bergh (all in the U.S.), Dan Dimmock (U.K), Marco Rezende (Brazil), Errol Saldanha (Canada), Gabi Toth and Marius Ursache (Romania), and Tom Vanderbauwhede (Belgium).

Identity Forum is edited by identity consultant Tony Spaeth. Spaeth also edits the educational site Identityworks.com, where he reviews strategically sound, creatively effective rebrandings by corporate leaders, and he co-edits the strategy database site CorporateBrandMatrix.com.

Credits go to Gabi Toth for designing the Forum site, and to Miles Newlyn for the idea of Identity Forum’s flag…

Notes

Others sicken — of neglect, or inertia, or fear of change — decline, and can ultimately die. And when an identity begins to sicken, its effect can be systemic, like gangrene. The symptoms are conflicted managers, confused customers, and demoralized employees. An identity review is called for.

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